“I’ve seen this skirt somewhere”-said my photographer today- are you sure you don’t want to just pull out these photos and be done with it”- he joked. He was right, I’ve worn this skirt countless of times.
The thing is- I’ve stoped chasing trends. Not that I used to buy into every micro- trend that was but I in the past I definitely succumbed to the pressure of buying at least one new thing every week.
Things changed slowly and I think I can pinpoint the moment of change. At first, it didn’t seem anything to do with fashion. I stoped buying food wrapped in plastic. No vegetables in packaging, no plastic carrier bag, no fruit unless I could buy it loose (good bye strawberries), no crisps…It was only natural I started looking into reducing fashion waste.
First time I read about polyester and the way it harms our oceans, I was horrified. Did you know that each time when you wash polyester, it releases countless of tiny plastic microfibres, which clogs our waters, damaging our environment?
From the on, everything changed for me. I was no longer able to buy a cheap thrill in H&M or Zara. And let’s face it- cheap and fast fashion is for most of us the only way to stay on trend. So if I wasn’t going to wear these clothes, how could I recommend them to you only for the sake of a blog post?
You may say it’s a bit hypocritical, saying all this whilst at the same time working on a fashion collection. I agree. The world doesn’t need any more clothes and nobody is walking around naked. But the idea behind the clothes I’m making is that they would be treasured forever- timeless, quality, beautiful pieces made from natural fabrics you pull out from your closet when you need to look and feel amazing.